Gaming the Social — Casual Connect Europe 2011
We’ve just uploaded the deck presented at Casual Connect Europe. Our illustrious managing director, Joost van Dreunen, gave a lecture last Wednesday on the relevance of analytics to an audience of 400+ game developers, publishers and payment providers.
“This presentation will show how the dynamics of online audiences can be harnessed and discuss essential components of a sustainable online entertainment business. Perhaps more so than traditional media and entertainment firms, a direct interaction with their customer base allows online game companies to cultivate loyalty and long-term profitability. To do this effectively, however, requires an ongoing effort to understand audience preferences and behaviors that go beyond the usual surface-level market research. Here, I will present several key insights into online communities and how these may fit into a larger strategic approach.”
