Founded in 2009, SuperData is the leading provider of market intelligence on free-to-play and digital games. By collecting behavioral data directly from publishers and developers, SuperData identifies key trends, establishes revenue estimates, and analyzes market changes for popular online games, including MMOs, mobile, and social games.

SuperData is the leader in digital games market intelligence

SuperData publishes industry-relevant key performance indicators. Using our proprietary data set—pulled directly from publishers and developers—on millions of paying digital gamers, we establish monthly benchmarks such as ARPPU, conversion rates, lifetime value, and revenues. Customers use our data to evaluate their performance, identify key growth opportunities, assess revenue potential, optimize their efforts, and better understand their audience’s wants and needs. SuperData’s client base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.

Companies we work with

Team SuperData

  • Joost van Dreunen, Ph.D.

    CEO

    As one of the first academics to study video games, Joost also has over fifteen years of commercial research experience in interactive entertainment and technology industries. Before receiving a doctorate from Columbia University on the topic, Joost worked as an analyst on both the financial and consumer-side of the games industry for a variety of research outfits. Anticipating the shift to digital games early on, he founded SuperData in 2009. Joost is a recurrent speaker at major industry events such as GDC and Casual Connect, and is regularly quoted in both industry publications and mainstream press. In addition to his business adventures, Joost teaches at the NYU Game Center.

  • Janelle A. Benjamin

    GM

    Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she built financial models for Deutsche Bank, and worked as an analyst for BuzzMetrics, a social media monitoring research firm, until its acquisition by Nielsen Online in 2007.

    She brings a decade of analytical insight and methodological expertise to SuperData. Janelle studied Statistics at NYU Stern.

  • Albert Ngo

    Manager, Data Analytics

    Albert is a business analytics professional in the finance and technology sectors. He specializes in generating business specific KPI methodology for competitive analysis and performance optimization.

    Albert was a KPI consultant at a string of startups before joining SuperData and has a history of designing dynamic data optimization systems for the Fixed Income Technology group at AllianceBernstein L.P. He graduated from Columbia University with with a BSc in Operations Research, Financial Engineering, and Economics.

    Favorite Games: Starcraft, CounterStrike, Diablo, Battlefield 3

  • Stephanie Llamas

    Senior Analyst, Consumer Insights

    Stephanie is a media specialist with a professional and academic background in contemporary art, social media and video games. She holds an undergraduate degree in Art Theory and Practice from Northwestern University and a Master’s in Media, Culture and Communication from New York University. Her graduate research centered on video games and social movements and she has presented her findings at a number of academic conferences.

    Prior to joining the SuperData team, Stephanie was a social media marketing manager and consultant in Miami’s Advertising and PR industries and spearheaded NYU Steinhardt’s social media marketing strategy. When she’s not researching or launching red shells from Wario’s race kart, Stephanie is writing and performing music around New York City.

    Favorite Games: Bioshock and BioShock Infinite, MarioKart, Legend of Zelda, Resident Evil 5, Portal, Bejeweled

Advisory Board

Braxton Robbason

Braxton co-founded and served as CTO of BuzzMetrics until its acquisition by Nielsen. Currently he is the Chief Technology Officer of Seamless Receipts, a provider of digital receipt technology. He also operates ConflictMap.org, and is a co-founder of Samosapedia. He graduated magna cum laude with a bachelors degree in Physics, Astronomy, and Astrophysics from Harvard College.

Marc Johnson

For the past 15 years, Marc Johnson has developed information businesses to help marketers understand and profit from changing consumer behavior.  He is Chief Marketing Officer of Resonate (www.resonateinsights.com), a venture backed marketing intelligence startup.

Prior to Resonate, Johnson was the Global Chief Marketing Officer of Hitwise, a leading online consumer insights and competitive intelligence company operating in 11 countries (wholly owned by Experian  - LSE: EXPN).

Johnson served as Executive Vice-President and Advisor to Buzzmetrics, the first consumer-generated media research firm, where he helped create the initial product, sales and marketing plans – ultimately leading to acquisition by Nielsen.

He was also an early stage advisor to video analytics startup Glanceguide, and was instrumental in its sale, also to Nielsen.

As Vice-President of Marketing and Product Development at The NPD Group, Johnson created point-of-sale and panel based information services for the world’s top consumer technology brands.

Johnson spent nearly 6 years at Jupiter Research/Jupiter Media Metrix (now part of Forrester), there he was Senior Vice President, Marketing and Strategy, overseeing all product, market, and channel development along with strategic PR and event programming Prior to Jupiter, Johnson was an advertising sales and direct marketing executive with Meredith Corporation and Ziff Davis Publishing.

He graduated cum laude with a BA from the University of New Hampshire and resides in New York City.

Jonathan Carson

Chairman

Jonathan Carson has 20 years experience in digital media, as an executive and entrepreneur. As co-founder and CEO of BuzzMetrics, he helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data. After selling BuzzMetrics to Nielsen, a $6 billion information services giant, Jonathan served there for six years in several executive roles, most recently as Global CEO, Digital.

Jonathan is a frequent speaker on online marketing issues, and has appeared in The New York Times, Wall Street Journal, CBS News, Fortune, NPR, WIRED, MTV and many more. Jonathan graduated from Georgetown University.