Who we are
Founded in 2009, SuperData is the leading provider of market intelligence on free-to-play and digital games. By collecting behavioral data directly from publishers and developers, SuperData identifies key trends, establishes revenue estimates, and analyzes market changes for popular online games, including MMOs, mobile, and social games.
“Reports provided by SuperData have been an invaluable source of information on global market trends and competition to our marketing team.”
—Lyuba Kharitonova, Senior Researcher, CCP Games
What we do
SuperData publishes industry-relevant key performance indicators. Using our proprietary data set—pulled directly from publishers and developers—on millions of paying digital gamers, we establish monthly benchmarks such as ARPPU, conversion rates, lifetime value, and revenues.
“We’ve used SuperData to advise us on entering the online Free to Play game space. They helped us build rational business cases based on data and insights we otherwise did not have access to. Their domain knowledge and timely efforts were invaluable!”
—Walter Somol, VP Publishing, Harmonix Music Systems
How customers use our data
Customers use our data to evaluate their performance, identify key growth opportunities, assess revenue potential, optimize their efforts, and better understand their audience’s wants and needs. SuperData’s client base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.
“I consider SuperData the high bar for today’s research companies, addressing the digital games market head on with a critical mass of telemetry and trending I trust. Joost van Dreunen and his team are the new breed of research academics who are unparalleled at analyzing both quant and qual data to help myself and the industry move away from reactive knee-jerking towards predictive decisions. SuperData has helped tremendously to shape my recent strategic choices, from portfolio planning to business model pivots to genre bending.”
— Torrie Dorrell, Strategy & Business, GaaS & F2P, Microsoft Game Studios
We’re hiring! Learn more about our open positions here.