Organization
Company
Founded in 2009, SuperData provides market intelligence on free-to-play and online games. By collecting behavioral data directly from publishers and developers, SuperData identifies key trends, establishes revenue estimates and analyses market changes for popular online games, including MMOs and social games.
SuperData publishes industry-relevant key performance indicators. Using our unique panel of 2,000,000 paying online gamers, we establish monthly benchmarks such as ARPPU, conversion rates, and lifetime value. Customers use our data to evaluate their performance, identify key growth opportunities, assess revenue potential, optimize their efforts, and better understand their audience’s wants and needs. (For a more detailed overview of our services, please contact us.)
SuperData’s client base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.
Questions We Answer
- Key Performance Indicators – How are we doing?
- Market Level Information – What can we expect?
- Comparative Metrics – How can we let investors know we’re beating the competition?
- International Expansion – Where to next?
- Internal Audit – How can we optimize our current efforts?
- In-Depth/Topical Survey – What’s our target audience up to?
- External Analytics – How can we add a few IQ points to our analytics practice?
Companies We’ve Worked With
Team SuperData
Joost van Dreunen, Ph.D., CEO
joost@superdataresearch.com
Joost has over fifteen years of commercial research experience in interactive entertainment and technology industries. Prior to founding SuperData he held senior positions at Nielsen Online and DFC Intelligence. He also teaches at New York University (on video games, of course), and regularly speaks at both academic and industry conferences, including GDC, Casual Connect and Social Game Summit. He holds a doctorate from Columbia University.
Janelle A. Benjamin, VP of Research
janelle@superdataresearch.com
Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she build financial models for Deutsche Bank, and worked as an analyst for BuzzMetrics, a social media monitoring research firm, until its acquisition by Nielsen Online in 2007. She brings a decade of analytical insight and methodological expertise to SuperData. Janelle studied Statistics at NYU Stern.
Sam Barberie, Business Development Manager
sam@superdataresearch.com
Sam comes to SuperData with a background in psychiatric research, education, and sales. He graduated cum laude from New York University, focusing on pediatric psychology and the intersection of technology and mental health. Sam has extensive experience in diagnostics and the startup and execution of research protocols, and is published in several fields. He also has a past in sales at Apple and teaching at the middle school, high school, and professional levels. Looking to see the lighter side of research, Sam now heads video game research marketing and sales for SuperData. He’s an avid violinist and kayaker, though rarely combines the two.
Favorite games: Red Dead Redemption, Limbo, Battlefield 3, old-school Sims, Legend of Zelda: Ocarina of Time
Albert Ngo, Research Manager
albert@superdataresearch.com
Albert is a business analytics professional in the finance and technology industries. He has designed dynamic data optimization systems for AllianceBernstein L.P. and has been a KPI consultant at several web-based startups. He graduated from Columbia University with a BSc in Operations Research.
Favorite Games: Starcraft, CounterStrike, Diablo, Battlefield 3
Stephanie Llamas, Research Analyst
stephanie@superdataresearch.com
Stephanie is a media specialist with a professional and academic background in contemporary art, social media and video games. She holds an undergraduate degree in Art Theory and Practice from Northwestern University and a Master’s in Media, Culture and Communication from New York University. Her graduate research centered on video games and social movements and she has presented her findings at a number of academic conferences. Prior to joining the SuperData team, Stephanie was a social media marketing manager and consultant in Miami’s Advertising and PR industries and spearheaded NYU Steinhardt’s social media marketing strategy. When she’s not researching or launching red shells from Wario’s race kart, Stephanie is writing and performing music around New York City.
Advisory Board
Jonathan Carson, Chairman
Jonathan Carson has 20 years experience in digital media, as an executive and entrepreneur. As co-founder and CEO of BuzzMetrics, he helped to create the field of social media, and is a recognized expert on a variety of digital topics, including mobile, video and big data. After selling BuzzMetrics to Nielsen, a $6 billion information services giant, Jonathan served there for six years in several executive roles, most recently as Global CEO, Digital. Jonathan is a frequent speaker on online marketing issues, and has appeared in The New York Times, Wall Street Journal, CBS News, Fortune, NPR, WIRED, MTV and many more. Jonathan graduated from Georgetown University.
Marc Johnson
In his most recent role, Johnson was the Chief Marketing Officer of Hitwise, an online consumer insights and competitive intelligence company operating in 11 countries (wholly owned by Experian – LSE: EXPN). Prior to that, Johnson served as Executive Vice-President and Advisor to Buzzmetrics, where he helped create the initial product, sales and marketing plans – ultimately leading to acquisition by Nielsen. As VP of Marketing and Product Development at The NPD Group, Johnson created point-of-sale and panel based information services for the world’s top consumer technology brands. He graduated cum laude with a BA from the University of New Hampshire .
Braxton Robbason
Braxton co-founded and served as CTO of BuzzMetrics until its acquisition by Nielsen. Currently he is the Chief Technology Officer of Seamless Receipts, a provider of digital receipt technology. He also operates ConflictMap.org, and is a co-founder of Samosapedia. He graduated magna cum laude with a bachelors degree in Physics, Astronomy, and Astrophysics from Harvard College.
