Who We Are
Hi. SuperData is comprised of a network of industry experts and researchers. We all have had first-hand experience with the topics we cover, and feel that research can sometimes take too long to become available or is just plain too expensive. So we decided to publish it here.
We employ a multi-disciplinary approach in compiling the data that drive our analyses. This includes ethnographic observation, expert interviews, retail-level transactions, downloaded contact, financial information, and surveys. (For a more detailed explanation, please refer to our methodology section.)
If you are considering entering a new market, need an overview of your competitive landscape, require trending and forecast analysis, or just want to get our thoughts on the industries we work on, please contact us.
Joost van Dreunen, Ph.D., Managing Director
Joost has over a decade of commercial research experience on interactive entertainment and technology industries. Prior to founding SuperData he held senior analyst positions at Nielsen Online and DFC Intelligence. He specializes in emergent forms of game play, including social gaming, free-to-play gaming, micro-transactions, prepaid game cards, MMOs, mobile gaming, and digital distribution.
Joost is an affiliate researcher at the Columbia Institute for Tele-Information, a member of the Center of Organizational Innovation, founder of the New York chapter of the Digital Game Research Association, and teaches at the NYU Game Center.
Arseny Lebedev, Director of Partnerships
Arseny holds a B.Sc. in Business and Technology and has background in casual games on social networks. Previously executive producer at Magnetism Studios, a New York City-based iPhone OS developer working on new games and applications, Arseny has spoken at numerous game industry conferences and dabbles in the business angle of free-to-play and emerging game types.
Arseny co-authored the iPhone report and is currently writing a primer on how game companies can monetize on social networking.
Janelle A. Benjamin, Director of Research Methodology
Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she worked as an analyst for BuzzMetrics, a social media monitoring research firm, until it was acquired by Nielsen Online in 2007. She brings both a decade of analytical insight and methodological expertise to SuperData. Janelle earned a B.S. in Statistics at NYU Stern.
