Who We Are
Hi. SuperData Research, Inc. is a New York-based research consultancy that provides due diligence on consumer media and technology.
SuperData is comprised of a network of industry experts and researchers. We all work in the industries that we write about, but feel that research can sometimes take too long to become available or is just plain too expensive. So we do it ourselves, and publish it here for cheap.
We specialize in custom research and in our analysis we draw a variety of sources, including ethnographic observation, our network of industry executives (e.g. expert interviews), financial information, and surveys. If you are considering entering into a new market, need an overview of your competitive landscape, require trending and forecast analysis, or just want to get our thoughts on the industries we work on, please contact us at: info@superdataresearch.com
Joost van Dreunen Managing Director
Joost has over a decade of commercial research experience on interactive entertainment and technology industries. He has worked as analyst for Nielsen Online and DFC Intelligence. He specializes in emergent forms of game play, including casual gaming, free-to-play gaming, micro-transactions, pre-paid game cards, MMOs, mobile gaming, and digital distribution.
Joost will be defending his PhD dissertation at Columbia University this Spring, titled “Social Gaming and Discursive Play.” He is an affiliate researcher at the Columbia Institute for Tele-Information, a member of the Center of Organizational Innovation, founder of the New York chapter of the Digital Game Research Association, and teaches at the NYU Game Center.
Arseny Lebedev Director of Partnerships
Arseny holds a B.Sc. in Business and Technology and has background in casual games on social networks. Previously executive producer at Magnetism Studios, a New York City-based iPhone OS developer working on new games and applications, Arseny has spoken at numerous game industry conferences and dabbles in the business angle of free-to-play and emerging game types.
Arseny co-authored the iPhone report and is currently writing a primer on how game companies can monetize on social networking.
Janelle A. Benjamin Director of Research Methodology
Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she worked as an analyst for BuzzMetrics, a social media monitoring research firm, until it was acquired by Nielsen Online in 2007. She brings both a decade of analytical insight and methodological expertise to SuperData. Janelle earned a B.S. in Statistics at NYU Stern.