Organization
Company
SuperData provides data-driven insight on paying online gamers. We help companies active in online game space identify key markets, improve their micro-transaction revenue model, and benchmark their performance against reliable industry averages.
In early 2010, SuperData Research secured multi-year seed funding. Our client base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.
Click here for selected media references: In The News
Offering
Syndicated Research
- Market Level Information – What can we expect?
- Comparative Metrics – How can we let our investors know we’re beating the competition?
- Key Performance Indicators – How are we doing?
- International Expansion – Where to next?
Custom Research
- Internal Audit – How can we optimize our current efforts?
- In-Depth/Topical Survey - What’s our target audience up to?
- External Analytics – How can we add a few IQ points to our analytics practice?
Companies We’ve Worked With
Executive Team
Joost van Dreunen, Ph.D., Managing Director
joost@superdataresearch.com
Joost has over fifteen years of commercial research experience in interactive entertainment and technology industries. Prior to founding SuperData he held senior positions at Nielsen Online and DFC Intelligence. He also teaches at New York University (on video games, of course), and regularly speaks at both academic and industry conferences, including GDC Online, Casual Connect and Social Game Summit. He holds a doctorate from Columbia University.
Janelle A. Benjamin, VP of Research
janelle@superdataresearch.com
Janelle has a long history as a trend researcher across a variety of consumer industries. Previously she worked as an analyst for BuzzMetrics, a social media monitoring research firm, until it was acquired by Nielsen Online in 2007. She brings both a decade of analytical insight and methodological expertise to SuperData. Janelle studied Statistics at NYU Stern.
